Posted on Wednesday, 20th January 2010 by Admin

Resurgent retailer Morrisons outshone its rivals today after revealing sales for the Christmas trading period jumped 6.5% on a year earlier.

The Bradford-based group said the like-for-like sales hike, excluding fuel, came after stores attracted a record number of customers over the six weeks to January 3.

Morrisons – whose highly regarded chief executive Marc Bolland is quitting to join Marks & Spencer – beat the 4.9% sales growth reported by market leader Tesco and the 4.2% posted by Sainsbury’s, although Asda has yet to report numbers.

But Morrisons added to the cautious 2010 outlook for retailers as it said the group continues to believe the market will remain “challenging”.

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