Posted on Saturday, 26th February 2011 by Mark Chambers

One of the easiest ways to turn the average customer into a very happy customer is to offer them the ultimate in convenience – and that means offering them convenience when it comes to payment method. Whether you’re running a small clothing boutique, a large restaurant, or an even larger chain of hotels, making sure things run smoothly in the realm of payment is one of the most important things you can do to make sure your customers keep coming back.

Think of it this way. When your customer enters your boutique/restaurant/hotel, they’re there for an escape of some sort. If they didn’t need an escape, they’d be at home, wearing their old clothes, making their own dinner, lounging on their own couches – but they’ve come to you to get away. Should something interfere with this mini-vacation, they’ll associate negativity with the trip to your boutique, the dinner at your restaurant, the stay at your hotel – and likely, they won’t return.

So you see, this isn’t just about the customers. It’s also about you and your business’ bottom line. Happy customers are the kind of customers that keep coming back, whereas unhappy customers aren’t likely to return to your establishment.

These days, consumers often choose plastic over paper. Gone are the days of the average American carrying large wads of cash – instead, they carry credit cards. Spending habits have changed, and it’s time that your business changes with them. Convenience means offering your customers a variety of ways to pay.

It means having the ability to process whatever method of payment they’re in the mood to use. So they want to swipe a credit card and worry about it later? You got it. They want to pay with a check? No problem. They’re that rare breed of customer that wants to pay with cash? They can do that too. The ultimate in convenience means being able to process any form of payment your customer wants to use.

Accepting credit cards and other non-cash forms of payment isn’t just a recommendation anymore. These days, it’s an absolute necessity. When it comes to getting the most in terms of your bottom line, it makes sense to keep payment processing costs as low as possible – which is where the hiring of a good merchant service provider comes into play. A payment processing leader in the industry will guarantee low rates when it comes to processing all forms of non-cash payment, so that you don’t lose money every time someone swipes a card.

While this will help you keep more of your hard-earned dollar, it doesn’t stop at the lowest rate. Credit cards, while profitable and popular, aren’t the only popular forms of payment, and convenience for your customers means options. Stay a step ahead of the competition by offering advanced payment processing solutions – this includes debit, check and pre-paid card processing, as well as electronic balance transfers, even revenue-generating gift and loyalty cards.
Gift cards are a great option for boutique and restaurant businesses, as they often mean free money. Many gift cards are never redeemed, and if they are redeemed, the person redeeming them often spends more money than what they’ve received. In both cases, this means free money for your business. Hence, don’t neglect this option – it’s a great one to consider!

Whether you’re a brand new business or an old business moving into the future by accepting credit cards for the first time, your merchant service provider will help you get set up, offering safe and secure solutions with superior customer service available twenty four hours a day, seven days a week.

You’re also likely to receive free equipment, from space-saving countertop terminals to wireless terminals to PIN pads and check readers – in short, everything you need to take a big step ahead of the competition and blow those other businesses out of the water with your incredible customer convenience.

With payment processing, you’re looking at the ability to process just about any brand of card under the sun, as well as real-time processing and fast authorizations. You’re also getting around the clock customer support from a team that really knows their stuff, as well as next-day access to the funds deposited into your account.

Of course, there’s also the industry-specific customized solutions. So whether you’re a small clothing boutique foraging into the retail world for the first time or a family style Italian restaurant taking things into modern times, you’ll get a top to bottom solution that works for you.

In short, payment processing solutions aren’t just good for your customers in terms of convenience. They’re also great for your business and your bottom line financially. A happy customer is a customer who comes back again and again.

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