Posted on Friday, 10th February 2012 by Jana Sanders
Would it help your company if you were known as a thought leader in your industry? Of course it would! One of the best ways to create a pull strategy for your company is to create a strong personal brand for yourself.
There is no doubt that you provide quality goods and services. You know that you can be trusted to provide the best your industry has to offer; now how do you convince everyone else? While hard numbers and profit margins are excellent indicators of success, these are not points of interest and they generally draw attention to your company on a broad scale.
Personal connection draws people into your company, and once they’ve experienced your superior product, they’ll return to a familiar face known for good service. A few o
XYZ Hospital had been the brainchild of Dr. Cureitall, and he had been fully involved in the day-to-day running of the hospital until he decided to retire. While the real cost of the land, building, equipment and other liabilities was around $70,000, it fetched over $180,000 in a takeover.